Why Online Directory Advertising

Why KDA Online

KDA offers the size, strategy, specialization and tools needed to achieve optimal results from an online advertising campaign. Look at our advantages:

Size — As one of the four largest directory advertising agencies in the world, we're able to offer purchasing power that maximizes campaign value and ROI.

Strategy — By using our proprietary Search Right™ methodology, we're able to determine which online directories will drive the highest number of qualified visitors to your site to achieve maximum efficiency.

Specialization — KDA has established a dedicated online directory advertising team that includes media planners, media buyers and project managers. Our experience, information resources and vendor relationships extend far beyond the capabilities of traditional and interactive agencies or in-house marketing departments.

Tools — We utilize industry-leading media planning tools, such as @Plan and Nielsen/Net Ratings to research campaign strategies and program direction. Additionally, we use sophisticated search engine positioning and bid management software as we implement campaigns. We have also developed one of the most detailed and extensive databases of online directories in the business.

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