offers an integrated package of online directory services, including:
- Media Planning
- Media Buying and Campaign Management
- Creative Development
- ROI Analysis
- Search Engine Optimization
Media Planning
We begin our online media planning process by following the same proven practices we use for our traditional directory advertising services. We get to know your business and understand your marketing objectives; we identify your target audience; and we use our proprietary Search Right methodology to determine which categories will yield the highest response rates for your campaign.
After initial strategies are created and approved, we then conduct in-depth online market research utilizing leading-edge research tools, such as @Plan, Nielsen/Net Ratings and our own proprietary database information. From this research, we're able to clearly identify the most effective online directories and categories for the campaign.
Our online media buyers then begin negotiations with advertising vendors to ensure best campaign value and maximum ROI. Finally, KDA media strategists analyze the negotiated rates, formulate budget allocations and create a final media strategy.
Media Buying and Campaign Management
Thanks to KDA's size, negotiating experience and our extensive network of online advertising contacts, we're able to offer you superior pricing for online directory advertising campaigns. And that, of course, translates into superior campaign ROI.
ROI Evaluation
KDA maintains a close watch on campaign ROI. Through our leading-edge performance analysis services, we're able to accurately evaluate the performance of our online campaigns by tracking inquiries received, online acquisitions, cost per acquisition and other crucial Web statistics. And we can break the data down by online directory category, site, placement, keyword and creative. This information is not only invaluable for the client, but it helps us better manage and direct campaigns on an on-going basis.
Creative Development
KDA utilizes a systematic approach towards creative development that ensures that we develop the right message and the right style for maximum campaign effectiveness and ROI.
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