Media Planning

At KDA, media planning is a research-driven process, focused on developing clearly defined directory advertising strategies that will enable you to effectively reach your target audiences in the most efficient manner, and to meet or exceed your marketing objectives.

In other words, we do our homework to ensure maximum results and superior ROI.

Our media strategies are created by an integrated team of experienced KDA media planners, media buyers and project managers. We determine which directory categories will yield the highest response rates for each campaign. We analyze traffic audits, user demographics, psychographics and other key data to establish initial direction and strategies. We then use industry-leading media research tools, such as @Plan, Nielsen Ratings and Nielsen Net Ratings, as well as our own extensive database information tools and proprietary directory usage estimates, to target the exact media and the specific headings and ad units that will deliver optimal results.