Research and Planning

KDA's unrivaled expertise in consumer research and planning gives our clients a huge leg up on the competition.

Our intensive research and discovery processes enable us to identify the key objectives and target the specific strategies that will form the foundation for the entire directory advertising campaign. The essential first step is to get to know your business, brands and services. We review campaign goals, time frames and budgets. We discuss branding strategies, target audiences and the strengths — and shortcomings — of previous directory advertising efforts.

After initial strategies are created and approved, we put our research tools to work. Through the use of focus groups, panels, recall surveys, independent reports and a range of other leading-edge strategies, we gain a thorough understanding of the market demographics and consumer buying cycles that impact your business.

This process gives us accurate insights into where advertising dollars will yield maximum impact ... and how we can create targeted media and creative strategies to take full advantage of the available opportunities.