For nearly 50 years, KDA Group (local search agency) has delivered impactful, cost-effective local marketing campaigns for Fortune 500 brands integrating traditional, digital and emerging media into a singular, focused strategy.
Brands today are challenged to drive consumer engagement in an increasingly localized and fragmented media environment. We empower local businesses with local marketing options, resources, support and transparency to drive calls, clicks, leads and sales within any budget, large or small, through our three-step approach:
Local Activation: Everything we do is focused on optimizing customer activation through the most effective strategies to leverage national brand advertising at the local level.
Dedicated Support: Every KDA client enjoys the support of a dedicated account team or marketing consultant to align marketing strategies with business objectives.
Total Measurement of Local Marketing Results: Reporting provides visibility into performance for each dollar spent, helping clients understand ROI and allocate marketing budgets more effectively.
KDA’s focus is on capturing consumers when they are ready to buy in a way that leverages the national brand, where applicable, and drives measurable, profitable results at the local level.
Our focus is on more than just media. Equally important is how we enable brands to better connect with consumers through the channels and devices they choose. This ranges from traditional and digital media to event marketing and promotion, even social marketing/reputation management.
It’s about reaching consumers at the moment they are ready to purchase and delivering the most compelling offer possible. To do that a brand needs to clearly understand the consumer, their behavior and the environment in which they exist.
KDA is able to integrate a brand’s local marketing activities into a seamless, highly measurable strategy that focuses the marketing messages in a way that reaches consumers in a compelling manner when they are ready to purchase.
Typically, brands manage their advertising, local marketing and dealer/agent/field support groups from disparate departments, budgets and teams. At KDA, we focus on integrating all of those efforts into a singular voice for your customers. Whether B2B or B2C, we have experience in activating customers at the local level.